It can be all too easy to think of traditional business cards as a dying marketing tool, but despite how prevalent digital networking is today, printed visiting cards remain an important marketing tool for making both personal, and professional connections.
More than just a way of giving someone your contact details, business cards in Barrie provide a representation of a brand that can literally be seen and touched. But, their success depends on the following things:
Understanding your audience
Fail to truly know your target audience, and you’ll never be able to create a card that connects with them in a meaningful way.
Selecting the right shape and size
Each region has a standard size, so consider these before you start printing. But while dimensions are important, shape is too. Rectangular cards are traditional, but a less common shape may be more of an attention-grabber.
Incorporating branding elements
Contact information is important of course, but business cards should accurately represent your brand too. Use consistent colors and taglines across every platform so that when someone visits your website or social pages after being given your business card, they can easily recognise your brand.
Only including essential information
Name, job title, company name and contact information should always be included on a business card, and you may also wish to add a QR code, slogan or image to make it more memorable.
Using a legible font
Use straightforward text and a legible font to make it easy for people to see the information they need; you may choose to simply have your logo be the star of the show.
Using both sides of the card
Many people leave the back of the business card empty, but instead of doing this, why not design it to be used for loyalty stamps or appointment reminders, giving the card a dual purpose. You could also turn it into a magnet.
Leaving white space
Some white space is important in print marketing, and by not overwhelming the reader with a lot of text or graphics, you can help direct their eye towards the information that matters.
Using premium materials
Anyone can make a cheap business card on low-cost paper, but for a premium look and feel that’s likely to be remembered, use good quality materials and consider giving them a glossy or matte coating.
Including a call-to-action
A CTA encourages the recipient to reach out to you, and you may wish to include a QR code to your business card that in one click, sends people to your website.
Proofreading before print
Mistakes in a business card will likely make you memorable for all the wrong reasons! Double, triple, quadruple check your cards before sending them to print, and ideally, have other people check them too.
Using quality printing services
For a lasting impression, use a professional and experienced company for business card printing Barrie. This is something that it simply isn’t worth cutting corners for.
When a business card has been thoughtfully designed and printed, it can be a wonderfully effective form of marketing for individuals and companies alike. Leaving a lasting impression, it’s something that’s absolutely worth doing right.
